To enhance your entire site for search engines, you will have to follow these simple tips:
1. Make the site approximately one thing.
It could be about other stuff, too, but choose one main topic that’s most essential to your message.
This step is actually important, so you might wish to do a little keyword research before picking a topic.
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2. Mention keywords exactly where they matter most.
Include your “one thing” in the site title, page titles, blog categories, keywords, tagline, description, domain name, and page content.
If you are on WordPress, you can change a great deal of this in the General Settings or perhaps through a plugin like All in One SEO Pack (which I use).
3. Link to internal pages on your website.
A lot of content management systems automatically do this. Still, if yours does not, you will want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with one another.
4. Use a permalink structure that includes keywords.
Some websites have “ugly” permalink structures that use numbers to identify pages.
Do not do this. It isn’t good for SEO and does not look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
Thus, rather than getting a page’s URL to be this:
It should look more love this:
5. Remove anything that slows down your site.
Page load times are actually important, so get rid of any nonessentials that bog down your site.
These could help, including unnecessary plugins, flash graphics, large images, and music players.
6. Use keywords in the pictures of yours.
Include words that reflect your site topic in the image title, description, and alt attributes.
Also, re-title the file name if it does not reflect your main keywords (e.g., writing tips.jpg rather than d1234.jpg).
7. Link to various other sites with content that is relevant.
You can do this by including a blogroll, link list, or perhaps resources page on your site.
Naturally, do it sparingly, as each outbound link is actually a “vote” for one more website. Nevertheless, if you do it well and folks click your links, this tells search engines you’re a trusted authority on a specific topic of yours.
8. Update your site often.
Sites with dynamic content often rank higher than those with static content. That is why directories and blogs (like Wikipedia) do so well on search engines. They’re continuously being updated with new articles.
9. Make sure your site is actually indexed in search engines.
A lot of search engines will automatically find and index your content but do not count on it.
It would help if you were sure engines like Yahoo, Bing, and Google are actually crawling your site so that folks are actually finding you online. (You can add them immediately, in case they are not.)
10. Have other sites link to you.
This’s really, really important when it comes to SEO. The bummer is actually it is not something you can always control. Some other than creating excellent content, the one thing you can do is actually ask (which occasionally works).
My counsel usually spends the time you’d try to convince somebody to link to you on just writing great content. And start guest posting on other blogs.
It doesn’t matter what you do; know that inbound links are crucial to SEO.
11. Avoid changing your domain name.
The age of your URL is actually a factor in your site’s search ranking, so be patient.
When you launch a new blog every 6 months, you will not see your website get the value it deserves.
12. Write like a man.
Not any of the above matters in case you create content that sounds as a robot wrote it.
Write great stuff, follow the steps above, have patience, and you will see results.
I recognize that many of you’ve already started blogging, but a lot of these suggestions may be applied retroactively. And once in the case you do this; you can start writing regular content.
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