Purchasing a new site is a significant decision for just about any business, small or big. Your site is actually the face of your brand in the online world – the place where the potential customers of yours come to gain in-depth knowledge about who you’re and what you do.
When done properly, a brand new site will function as a lead-generating machine, turning web traffic into quantifiable conversions. But in case you miss the mark, it could turn right into a can of worms – a seemingly never-ending cycle of tweaks and fixes that chew through your money and time.
Most business owners are actually aware of the risks related to site development projects. All things considered, we have all heard horror stories about companies building a site only to end up with a final product that does not function as designed or perhaps does not match the vision which was originally pitched.
So, how can you stay away from ending up with an underwhelming site design? And which site tips are probably the most essential for the results of your website?
We have done the heavy lifting for you, digging into trends that high-performing sites follow and determining which features, processes, and strategies separate probably the finest business sites from probably the worst.
Click here to check it out the best way to design a website.
1. Identifying your primary users
This might seem like a no-brainer, but you would be surprised just how many site projects have been completed without a proper user profile analysis. To develop a site that meets the requirements of your most important target audiences, you’ve to first delve into who those folks are actually and why they’re coming to your site.
It is not unusual for one online business to have a couple of primary user groups.
For instance, a site for a doctor’s clinic would likely select their people as the main audience. But if the healthcare professionals that are working at the clinic also access the site to update client info, schedule appointments, respond to public inquiries, and post updates, then the internal healthcare professionals must also be considered primary users.
Before contacting a site development company, it is crucial to narrow down your user audiences, identify why they come to your website, and consider the way you change your site to meet your needs better.
2. Improving your visual brand
Has it been some time since your company revamped its logo? Is the color scheme of your branding coming across as dated or drab? Do you often have a visual branding guidelines document? These are all things to consider when investing in creating a site. The more clear, consistent, and contemporary your branding is. Actually, the more visually appealing your site will be.
Nevertheless, it is important to keep in mind that the site development team you hire will probably NOT be to blame for the brand identity of your site. Therefore, the onus is actually on you to come to the table with your branding guidelines in hand.
3. Making mobile a top priority
In 2018, no business should be investing in a site that is not being built for mobile-first. With fifty-one % of global web traffic originating from mobile devices, skipping on responsiveness is actually among the surest ways to hinder the success of your website. You might want to make certain that your design is optimized for how images, logos, text, and other elements will look on smaller screens since several of theyoursitors of l are accessing your website from a tablet or even a cell phone.
Ask the web development company of yours in case they’re familiar with a mobile-first design, sensory design, and adaptive design – each of which is actually necessary when creating a site with mobile users in mind.
4. Including calls to action
Nothing stifles a site’s functionality like forgetting to incorporate a call-to-action (CTA) on every page. What’s a CTA? It is a statement or even question that motivates your site visitors to do something.
For instance, the statement, “Follow us on Facebook for more exclusive gardening tips!” at the end of a blog post inspires readers to take action by following the company of yours on social media.
As a rule of thumb, every page of the site of yours ought to have a minimum of one CTA.
It’s also critical to remember that when you include a CTA on theyourte ofour visitors should instantly have the ability to complete the suggested action by clicking on your button.
For instance, in case you add a CTA that says “Download Our Brochure Here!” the visitors of yours should be in a position to click on the word “here” and immediately be taken to the download link.
Complicated CTAs or perhaps broken links will leave your users feeling frustrated and will probably lead to a higher web page bounce rate (not good!).
5. Structuring the site of yours for scalability
Never make the mistake of creating a site that will meet your present needs. There’s no better time to factor in the future than while you’re in the process of a site redesign. Far too often, business owners spend an exorbitant amount of money on building a site, only to realize a couple of months down the street that there are already new functions they require, and they do not have the ability to make them happen.
Hence, keeping scalability at the top of the priority list is always one of our recommended site tips.
Like staying away from single points of failure (SPOF), basic things are actually absolute musts if your site will continue to meet your business requirements for years to come.
Ask yourself: Where will we keep our site data, how will we access it, and just how frequently will we back it up?
Constantly aim to reduce the likelihood that your site might be compromised whether one thing goes wrong. Working with a backup plan (and a backup, backup plan) is usually better than realizing you are bound to the current situation since you did not plan.